Being the Starfish: Seven Steps to Sharing so People Want to Buy, by Neal Anderson

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If you put the insights in this book into practice, you will love what you do as a Wellness Advocate, and—unquestionably—you will become successful and significant.

 

Product Description

"The problem with [selling] is the focus. The motive is often to achieve a quota, win a trip or a car, or appease a pest of an upline leader. What happens to ethics and culture when production is the priority? Imagine if, instead, our primary goal was to understand others and help them get that which will improve their life's significance . . . . Our intention is not to sell it but to share it. That is being a STARfish™."

If you put the insights in this book into practice, you will love what you do as a Wellness Advocate, and—unquestionably—you will become successful and significant. But the greatest payoff is this: you will be changed. You will discover the path to financial freedom lies not in selling but in sharing, and that living your dream begins when you start helping other people live theirs. You will trade the mindset of a SELLfish™ for the lifestyle of a STARfish™—and for you and many, many others, that transformation will have an impact beyond anything you can imagine.

The road to success is mapped out for you clearly in these pages. It's no secret—not anymore. What you're about to discover:

  • The vital link between action and purpose.
  • How to "control the controllables."
  • How you can remove the pressure so that people love buying from you.
  • The all-important Share Cycle™ and how to master its 10 indispensable steps.
  • Proven, no-pressure ways to defuse customer challenges.
  • Much more.

Objective: Marketing. (Click here for information on the difference between Educational and Marketing materials.)

Publication: 2014.

Pages: 136.

Binding: Softcover.

Dimensions: 153 mm wide x 229 mm tall x 7 mm deep.


ABOUT THE AUTHOR


Neal Anderson is a husband, father, inspirational speaker, and performance coach whose clients have included a 2-time Super Bowl champion and hundreds of top-producing sales leaders across the country. His transformative retreats get people out of the office and into outdoor settings to work on their businesses and their lives. Neal earned his undergraduate degree from Indiana University, where he was able to study under Hall of Fame coach Bobby Knight, and he received a law degree from Vermont Law School. Neal and his wife, Erin, are dōTERRA® Blue Diamonds and live in Raleigh, North Carolina, with their 3 dynamic boys.

Table of Contents

Chapter 1: From Buckets to Pipelines: Building a Better Way
Chapter 2: Being the STARfish™
Chapter 3: Your Why, Your Intention, Your Calling
Chapter 4: 168 Hours
Chapter 5: Controlling the Controllables
Chapter 6: How People Buy
Chapter 7: Share Cycle™
Fish
Contact
Share
Invite
Explore
Teach
Summarize
Close
Enroll
Follow-Up/Referrals
Chapter 8: Customer Challenges
Epilogue: Becoming the INSPIREfish™
Appendix: STARfish™ vs SELLfish™
Acknowledgements
Books to Read

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